After nine years as chief executive of Cape Town Tourism, Mariette du Toit-Helmbold has announced that she has decided not to renew her contract with the tourism organisation for another term. The city of Cape Town recently confirmed a three-year tourism marketing and visitor services mandate for Cape Town Tourism, securing its financial and strategic future.
South African tourism has received a welcome boost with the Table Mountain Aerial Cableway recording a marked rise in visitor numbers since the Mountain was named one of the provisional New 7 Wonders of Nature in November 2011.
Two weeks after one of the most successful World Travel Market trade shows in London, Cape Town and the Western Cape are collaboratively gearing up for the city and region’s peak tourism season. Cape Town and the Western Cape’s tourism marketing organizations, Cape Town Tourism and Wesgro, joined forces at World Travel Market and presented Cape Town and surrounding regions as interchangeable parts of a whole experience.
The topical debate around open skies is one that has preoccupied tourism for some time now and is centered around authorities spending millions on destination marketing yet raising the barriers to travel due to unreasonable taxes, air access issues, and cumbersome visa processes.
Responsible Tourism is tourism “that creates better places for people to live in and better places for people to visit.”
Cape Town has always been Africa’s unofficial design capital and is marked by the ingenuity and entrepreneurial nature of its citizens – who make clever use of recycled materials, and produce cost-effective products which, at the same time, provide employment.
The travel industry looked to the World Travel Market (WTM) event to lead on this year’s World Responsible Tourism Day through a wealth of debates and presentations on conscious tourism practice, as well as the awarding of the 2012 Virgin Holidays Responsible Tourism Awards (winners had not been announced at time of release).
As a world-class city blessed with abundant natural beauty; memorable cuisine; endless wine lands; and a fascinating, multi-layered urban heart, Cape Town is renowned for having effortless grace when it comes to sharing the best in life.
In the wake of the news that the City of Cape Town will now lead the destination marketing of Cape Town, Mariette du Toit-Helmbold, Cape Town Tourism CEO has pledged that her organisation will remain a dynamic industry organisation delivering tourism destination marketing and visitor services in line with its constitution.
Cape Town in South Africa is expecting a massive influx of extra visitors in the next three months without many of them actually going to the city in real life (as yet). These will be virtual visitors experiencing the delights of the Cape via a world-first Facebook-based travel app.