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HOW CAN COMPANIES TARGET CUSTOMERS BETTER WITH THEIR ADVERTISING?

HOW CAN COMPANIES TARGET CUSTOMERS BETTER WITH THEIR ADVERTISING?

How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising? Answering these questions on Wednesday in a keynote speech opening the Marketing and Distribution track at the ITB Berlin Convention, Michael Trauttmansdorff, director of Product Management, Travel Ads at Google, offered some valuable insights.

Royal Jordanian Airlines expands technology agreement with Sabre

Royal Jordanian Airlines expands technology agreement with Sabre

Sabre Corporation, a leading software and technology provider powering the global travel industry, and Royal Jordanian Airlines, the national carrier of the Kingdom of Jordan, announced the renewal and expansion of a long-term distribution and technology agreement to continue to distribute the carrier's content through Sabre's global distribution system (GDS) and to utilize Sabre's leading technology to achieve its strategic goals.

Marriott partners with IWF to fight online child exploitation

Marriott partners with IWF to fight online child exploitation

Marriott International has announced it has joined forces with UK-based nonprofit Internet Watch Foundation (IWF) to combat online child exploitation by using technology solutions to restrict guest network access to websites with child sexual abuse materials (CSAM) in its hotels.

ABU DHABI ANNOUNCES ¥1 BILLION YEN SPONSORSHIP OF TEAMLAB PHENOMENA ABU DHABI

ABU DHABI ANNOUNCES ¥1 BILLION YEN SPONSORSHIP OF TEAMLAB PHENOMENA ABU DHABI

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a Memorandum of Understanding (MoU) with INPEX CORPORATION (INPEX), through its subsidiary Japan Oil Development, Co., Ltd. (JODCO), for ¥1 billion Japanese yen (US$ 7.646 million) sponsorship of the upcoming teamLab Phenomena Abu Dhabi.

BCD Travel expands Amadeus partnership

BCD Travel expands Amadeus partnership

BCD Travel has expanded its agreement with Amadeus as the forward-looking travel management company refines its global technology approach to best capitalise on opportunities in the new era of business travel.