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Hawaiian Airlines and Gevo Enter into Sustainable Aviation Fuel Sales Agreement

Hawaiian Airlines and Gevo Enter into Sustainable Aviation Fuel Sales Agreement

Hawaiian Airlines today announced that it has reached an agreement with biofuel company Gevo, Inc. to purchase 50 million gallons of sustainable aviation fuel (SAF) over five years. Gevo expects to supply the SAF from a facility to be constructed in the Midwestern United States and begin deliveries to Hawaiian's gateway cities in California starting in 2029.

Fairmont Bab Al Bahr announces water-from-air bottling plant

Fairmont Bab Al Bahr announces water-from-air bottling plant

As 2023 marks the year of sustainability, Fairmont Bab Al Bahr will complete its commitment to replace or remove all plastic items, from toiletries to water bottles. The hotel’s water-from-air bottling plant will be operational by March 2023, allowing for the substitution of the last item on the list, plastic water bottles

SAS unveils NDC strategy with Amadeus partnership

SAS unveils NDC strategy with Amadeus partnership

Amadeus and flag-carrier SAS have expanded a long-standing relationship. Following the signing of a new agreement, the airline will have access to Amadeus Altéa for the distribution of advanced merchandising offers via NDC.

NEW APPROACHES TO THE MARKETING OF ACCOMMODATION

NEW APPROACHES TO THE MARKETING OF ACCOMMODATION

Search engines, booking platforms or directly on the hotel web site, there are multiple ways of using the internet to book accommodation. Many hotels would like it to be easier to use these channels.

HOW CAN COMPANIES TARGET CUSTOMERS BETTER WITH THEIR ADVERTISING?

HOW CAN COMPANIES TARGET CUSTOMERS BETTER WITH THEIR ADVERTISING?

How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising? Answering these questions on Wednesday in a keynote speech opening the Marketing and Distribution track at the ITB Berlin Convention, Michael Trauttmansdorff, director of Product Management, Travel Ads at Google, offered some valuable insights.