Record visitor figures as Abu Dhabi tourism continues to grow

Record visitor figures as Abu Dhabi tourism continues to grow

Figures from Abu Dhabi Tourism & Culture Authority show Abu Dhabi’s hotels and hotel apartments reporting their best half-year performance yet for hotel guests, guest nights and revenues.

From January to the end of June this year some 1,700,135 guests checked into the emirate’s accommodation – a 28 per cent uplift on the same period in 2013.

The arrivals delivered 5,147,392 guest nights, up 22 per cent, with occupancy climbing eight per cent year-on-year to reach 77 per cent.

Hotel and room revenues both jumped 15 per cent to AED3.089 billion (£499 million) and AED1,578 billion (£255 million) respectively.

The UK is the destination’s second largest overseas market, after India, with 98,710 Britons checking into Abu Dhabi in the first half of the year, up 26 per cent from 2013.

British guests accounted for 423,737 nights, a rise of 17 per cent, and stayed an average of 4.29 nights.

Germany was the third strongest international market.

This strong half-year performance was aided by a significant year-on-year uplift for June.

The month saw guest arrivals rising 14 per cent to 264,203; guest nights climbing 18 per cent to 771,997; average length-of-stay growing four per cent to 2.92 nights and occupancy increasing eight per cent to 70 per cent.

Hotel revenues jumped 16 per cent to AED413 million (£245.4 million).

TCA says a number of factors have help deliver the half-year and June 2014 results, including a highly competitive average room rate which now stands at AED348 – or just £56.

“Our new Abu Dhabi Summer Season has seen the destination putting out compelling entertainment, hospitality and attraction packages across our entire tourism community,” said HE Jasem Al Darmaki, deputy director general, TCA Abu Dhabi.