ITB Asia undergoes revamp to improve exposure

ITB Asia undergoes revamp to improve exposure

Messe Berlin (Singapore), organiser of ITB Asia, has announced it has revamped the layout for the annual show to help visitors navigate the event with even more ease and increase exposure for exhibitors.

The show also completely sold-out following the close of exhibitor applications in May, five months ahead of the event.

Now in its fifth year, ITB Asia 2012 will be held from October 17th-19th at The Sands Expo and Convention Center, Marina Bay Sands, Singapore.

“Each year the show gets bigger and better,” said Nino Gruettke, executive director of ITB Asia.

“We increased capacity by 20% after a record performance in 2011 and with five months to go until ITB Asia 2012, we’ve not only filled the venue but there’s already a waiting list of companies still interested in participating this year.

“We’ve also decided to give the show a refreshed look to accommodate the growing number of visitors and exhibitors we expect to see at ITB Asia 2012.

“There will be a new central walkway which will enable visitors to navigate the different exhibiting regions with ease and exhibitors can also expect maximum exposure with the new layout,” added Gruettke.

This year’s show is expected to see a strong presence from emerging markets across the world.

South America and Southern Africa are two of the regions with a growing presence at ITB Asia 2012. Notable exhibitors from South America, which has doubled its floor space this year, include Promperu, Peru’s tourism board, returning after a three-year absence from the show, and a dedicated pavilion collectively set up by the tourism boards of Argentina, Brazil, Chile, Columbia and Venezuela.

Southern Africa, which has increased its floor space by two and a half times this year, will be represented by two dedicated pavilions at ITB Asia 2012.