India Tourism has appointed travel PR and destination specialists McCluskey International as its UK representation office with a brief to implement the destination’s public relation’s strategy in the respective market for a period of two years from December 2015.

McCluskey International has been briefed to start work on the account with immediate effect, beginning with a general announcement of the win to both trade and consumer press.

This will be followed by the implementation of a strategic trade and consumer PR programme to support India in its aim to grow UK visitors to the destination and strengthen India’s image and appeal across a wide range of UK traveller audiences, from family travellers to adventure seekers and nature lovers.

Judy McCluskey, agency principal at McCluskey International said: “We are delighted to be working with India on a retained basis and to be selected as the destination’s first representation agency in the United Kingdom.

“Our experience in representing world-class destinations is well known, and our team already has a good knowledge of and passion for the destination.

“We look forward to working more closely and strategically with the UK travel trade and media in order to achieve India’s core PR objectives, and share how Incredible India really is the ultimate travel destination for the inquisitive and discerning traveller.”