The networks of Icelandair and Air Iceland Connect are to be merged into a single entity from next week.

All sales and marketing efforts will be joined under the Icelandair brand from March 16th, with the full range of products and services accessible in one place.

Air Iceland Connect currently operates as the domestic airline of the Icelandair Group.

The objective of this integration is to ensure a sustainable future for domestic operations in Iceland and the West Nordic region, while also strengthening and simplifying operations.

With one strong brand, a simplified booking process and a unified distribution system, the integration allows Icelandair to focus on an improved and consistent customer experience across its entire route network.

Local destinations all around Iceland - Akureyri, Egilsstaðir, Ísafjörður and Vestmannaeyjar - as well as Greenland, will gain visibility on Icelandair’s website through one search.

After the integration, domestic and regional flights will be operated on Icelandair’s FI flight numbers although the companies’ operating licenses remain separate.

Bogi Nils Bogason, chief executive of Icelandair, said: “The integration of Icelandair and Air Iceland Connect is an important step that will contribute to a stronger and more streamlined airline and improved air transport across our domestic and international route network.

“This is a complex project that we will take in steps.

“That’s why we put great emphasis on clear communication with customers and open dialogue with key stakeholders around Iceland about how we will ensure the development of domestic flights with the value and experience of our customers in mind.”