Celebrity Cruises will be welcoming its first ever competition winner from a promotion that took place entirely within the micro-blogging service Twitter to an exclusive preview of the new ship, Celebrity Eclipse, in March this year.
Tweeter @CharlotteWil wowed with judges with the winning tweet of “With Celebrity close to home, many places I will roam. With AquaSpa, Crush & a lawn at sea, I think Eclipse was designed for me!”
Judges from the @CruiseCriticUK twitter feed, the cruise tweeter and blogger @CaptGreybeard, and the official @CelebrityUK twitter feed sifted through the entries and chose @CharlotteWil’s for its ability to combine key information about the new ship, its deployment from the UK, and a play on the Celebrity Cruises brand strapline ‘Designed for you.’
The winner will be treated to a money-can’t-buy place onboard the ‘conveyance’ of the new ship Celebrity Eclipse – a dramatic 26 mile journey from the Papenburg ship yard in Germany along the River Ems to Eemshaven in The Netherlands.
With the twitter profile @CharlotteWil, the winning tweeter is Denise Wills from Polgooth, Saint Austell in Cornwall who entered the competition after seeing the details on Cruise Critic. Denise, her husband and daughter are massive cruise fans.
Commenting on her win, Denise said:
“My family and I are so incredibly excited. As a massive Celebrity Cruises fan I know what a big deal it is to be part the ship’s first ever trip from the ship yard. This is going to be the absolute trip of a lifetime – I just cannot wait.”
Judge @CaptGreybeard, the cruise blogger for the Daily Mirror at http://blogs.mirror.co.uk/captain-greybeard/ explained why @CharlotteWil was chosen:
“What a lot of clever Twits out there, if that’s the word. The standard of entries eclipsed my expectations and it was a tricky task choosing the best. The winner can look forward to being treated like a true celebrity on an unforgettable journey down the River Ems on Celebrity Eclipse, and I hope she’ll be Tweeting all the way.”
Fellow judge, Kelly Ranson, editor for www.cruisecritic.co.uk and the @CruiseCriticUK twitter feed added:
““It was great to see that so many people had used the competition to try out Twitter, and learn more about cruising within this social network. We loved the clever cruising puns, the knowledge of all things Celebrity Eclipse, and just the general excitement around a new cruise ship. We were impressed with how much entrants were able to say in 140 characters!”
The River Ems trip - termed a conveyance by Celebrity Cruises - takes place in mid-March 2010, over a month before the new ship arrives in the UK for the first time for its inaugural celebrations and naming ceremony in Southampton.
The sailing takes place backwards, and the new ship must navigate locks in the River Ems where there are only a few meters to spare either side. The lucky winner will be one of only a handful of people to enjoy the once in a lifetime experience. They, and their guest, will join the Celebrity Cruises management team and a few VIPS for the transit on the River Ems.
Celebrity Eclipse is scheduled to arrive in Southampton on 20 April 2010. The ship will be named in the city on 24 April 2010.
Onboard features on the new ship include a real grass lawn at the Lawn Club, a glassblowing show and studio developed with The Corning Museum of Glass; 10 unrivalled dining venues, and widely varied entertainment, including shows with breathtaking aerial acts.