Europcar ramps up InterRent global expansion

Europcar ramps up InterRent global expansion

InterRent has revealed a planned acceleration of its international expansion, with a goal of having operations in 40 countries by the end of 2015,

Europcar’s low-cost brand is already successfully operating in over 27 countries just two years after its creation.

InterRent, designed in 2013 as the low-cost complementary offer to the Europcar core brand, has now been successfully launched in over 27 countries on four continents, with 119 stations in main airports and train stations, and an average fleet of 4,800 vehicles in 2014.

The brand, whose motto is “drive, save, enjoy”, targets leisure travellers who prioritise price, but do not want to sacrifice the quality offered by a leading company like Europcar.

The low-cost car rental market is growing and is estimated to account for approximately 20 per cent of the total car rental market in Europe.

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InterRent is managed from Madrid by Europcar Spain’s managing director José María González and a dedicated InterRent team.

González said Spain, one of the first countries where InterRent was launched in 2013, had rapidly become the brand’s most strategic market.

His deep knowledge of the Spanish market has allowed González to define a winning strategy that has proven successful in other markets.

He will be in charge of defining InterRent’s strategy worldwide to further improve the brand’s competitiveness.

Philippe Germond, Europcar Group chief executive, said: “We have decided to focus our strategy on two brands, Europcar and InterRent, in order to clarify our brand portfolio, improve customer perception and continue to strengthen Europcar’s position in its key markets.

“Since our Spanish business has successfully acted as a best-in-class model to our other countries on the low-cost segment, our choice of Spain for InterRent’s offices is a sign of our ambition for this segment.”