Delta expands popular “Economy Comfort” brand

Delta Air is planning to introduce “Economy Comfort” to its entire mainline fleet of more than 550 aircraft, in addition to more than 250 two-class regional jets.

“Our goal is to make sure premium customers are sitting in premium seats,” said Richard Anderson, Delta’s chief executive officer. “Delta already offers more First Class seats than any other U.S. airline and by expanding Economy Comfort we’ll offer customers even more opportunities to select a premium seat.”

The new seats will feature pitch of at least 34 inches or more. Delta’s standard Economy Class seat pitch is currently 31 inches. In addition to more leg room, customers seated in Economy Comfort will enjoy Priority Boarding.

The installation means flights to Canada, Mexico, the Caribbean, Central and northern South America will also offer the Economy Comfort product. The first of these converted aircraft will be a Boeing 757 which will enter service in November.

The expansion of Economy Comfort is the latest in Delta’s previously announced plan to invest more than $2 billion in enhanced global products, services and airport facilities through 2013.

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In addition to Economy Comfort, Delta is adding more First Class seats and in-flight entertainment to its domestic product; offering flat-bed BusinessElite seats on its entire international widebody fleet; adding personal, in-seat entertainment for both BusinessElite and Economy class customers on all long-haul international flights; adding in-flight Wi-
Fi service to all domestic two-class aircraft, including regional jets, with a First and Economy class cabin; updating Delta Sky Clubs throughout the system; and building new terminal facilities for international customers at its two largest global gateways – Atlanta and New York-JFK.
Delta Air Lines serves more than 160 million customers each year.