Choice Offers Development Incentive For Conversions To Quality Brand

Capitalizing on a conversion-oriented marketplace, Choice Hotels International (NYSE:CHH), franchisor of Quality brand hotels, today announced a conversion incentive package that nets up to $85,000 in potential savings for certain Quality Inn and Quality Inn & Suites franchisees.
Terms of the incentive offer a rebate of initial fees, signage costs, logo and amenity items costs and fees associated with linkage to Choice`s central reservations system, to reach a potential $85,000 in savings. Converting hotels must meet Quality brand standards to qualify for the incentive.
The incentive is available through November 30, 2002. Further details on the incentive may be found at www.choicehotelsfranchise.com.
“In times of economic uncertainty, hoteliers seek the stability and security provided by strong performing brands,” said Paul Sterbini, vice president, franchise sales for Choice. “Quality is a widely recognized brand name with significant distribution and strong reservations delivery. This incentive is `icing on the cake` for developers considering conversion from independent status or from lesser-performing brand affiliations.”
Established more than 60 years ago, the midscale Quality brand is one of eight brands franchised by Choice Hotels International. Quality brand hotels recently underwent a brand-wide reimaging program, resulting in a new logo and new look for the chain.
“Based on its wide distribution, strong reservations capability and internationally recognized brand name, the Quality brand offers significant benefits for all types of midscale facilities - those that emphasize food and beverage and meetings capabilities as well as those focused primarily on the guest room,” Sterbini said.


In addition to Quality, Choice franchises hotels under the Comfort Inn, Comfort Suites, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn and MainStay Suites brand names. For more information on the company, visit www.choicehotels.com. For franchising information, visit www.choicehotelsfranchise.com.


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