Companies Use Blue Martini to Increase Customer Loyalty

18th Jan 2005

Companies such as Harrah’s Entertainment and Wynn Resorts are using Blue Martini
Software’s solutions to increase customer loyalty and sales. Blue Martini retail experts, product evangelists, and executives will demonstrate the
company’s loyalty solutions and discuss how the company is helping leading
retailers build customer loyalty and sales in booth 2335 at the National
Retail Federation’s Annual 2005 conference.

“Consumers today are bombarded by irrelevant marketing messages that are
ineffective in driving store visits and sales,” said Monte Zweben,
Chairman and CEO of Blue Martini. “Blue Martini addresses this problem by
helping retailers deliver timely and relevant customer interactions in the
store and across all channels to increase loyalty, wallet share, and

Blue Martini’s Retail solution makes it easier for retailers to build
customer loyalty by triggering customer interactions at the right time,
delivering relevant personalized information based on customer behavior
and profile, synchronizing interactions across channels, and creating
multi-step follow-ups and ongoing dialogs. By coordinating their dialogs
with customers across point-of-sale, kiosks, handheld devices, contact
centers, direct mail, and online, retailers can deliver consistent,
personalized experiences through all touchpoints.

For example, at Harrah’s Entertainment, VIP hosts use Blue Martini to
access real-time information about their VIP guests, including contact
information, recent transactions, wish lists, events, and other relevant
reports. Harrah’s Entertainment’s marketing group uses Blue Martini’s
applications to help their hosts by suggesting and prioritizing
customer-related programs and events. Harrah’s measures the success of its
VIP business in terms of revenue, successful host contacts, and overall
number of VIP customers, and reports that success from its marketing
efforts has been significant.

Using Blue Martini applications, Wynn Resorts will be able to proactively
service and market to their top guests when they officially open in April,



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