Global integrated resort developer Las Vegas Sands and Beckham Ventures today announced a partnership which will see one of the world’s most iconic men, David Beckham, join forces with LVS’s powerful integrated resort properties in Macao and Singapore.
“We have billions of dollars invested in our own global, iconic brands and we clearly understand the importance of growing and sustaining those brands over time.
“The odds are extremely high that a partnership with David Beckham will help us further those efforts and provide David with the same benefit,” said Michael Leven, president and chief operating officer of Las Vegas Sands Corp.
“We are very excited about the partnership and we fully expect it to grow in the years to come, especially as we aggressively explore opportunities to further expand our presence in Asia.”
As outlined at a press conference held in Macao today, the partnership, which unites one of Asia’s most dynamic businesses with a global star that enjoys unrivalled popularity across the region, will be based around the development of dining, retail and leisure concepts at Sands China properties in Macao and Marina Bay Sands in Singapore.
Beckham commented: “The Sands team has created amazing resorts in Singapore and Macao.
“The scale, vision and calibre in all that they do is impressive.
“I am very excited to be working with them to develop a range of new business ideas in a part of the world that I love spending time in and is full of optimism and growth.”