Abu Dhabi Tourism & Culture Authority has added two new social media initiatives to its VisitAbuDhabi.ae online destination resource.

A new Instagram account invites the emirate’s visitors and residents to share their best Abu Dhabi photos, while a Facebook ‘Discover Abu Dhabi’ App gives users in-depth content on the destination’s happenings.

The Visit Abu Dhabi Instagram account is the destination’s first official digital channel with 100 per cent user-generated content.

Visitors and residents can capture the best of Abu Dhabi on their mobile devices and share them with the world using the hashtag #snapabudhabi.

The ‘Discover Abu Dhabi’ App gives Facebook followers expanded, blog-style content, in English and Arabic, on the destination’s top events and initiatives, as well as an additional digital platform to aggregate Twitter and multimedia content on specific topics. Launched with three components – SummerFest Abu Dhabi, Golf in Abu Dhabi and F1 in Abu Dhabi – the app will be expanded to reflect further compelling happenings – including Gourmet Abu Dhabi and National Day celebrations.

The App categorises users based on their specific preferences and posts they read, directing targeted messages so they can receive relevant information on the emirate’s future events and initiatives.