Ryanair, the world’s favourite airline, and CEWE, the world’s largest supplier of photobooks, have announced a new partnership that will see CEWE PHOTOBOOKS advertised on all Ryanair boarding cards, and provide every Ryanair passenger with discounts on CEWE PHOTOBOOKS.

Ryanair’s 75m annual passengers will now see CEWE PHOTOBOOKS, which allow passengers to develop their digital prints into bespoke photobooks, advertised on their Ryanair boarding cards, ensuring CEWE can reach a pan-European audience.

Ryanair’s Stephen McNamara said, “Ryanair is the world’s largest international scheduled airline and with over 75 million passengers annually our boarding cards offer unrivalled access to Europe’s most prolific travel community. We are looking forward to our partnership with CEWE, and are pleased that it will offer Ryanair passengers great discounts off CEWE’s fantastic photobooks.”

CEWE’s Thomas Grunau, said: “Our partnership with Ryanair allows us to speak directly to our target market at the right time. Passengers who are returning from their holidays with wonderful memories fresh in mind can purchase a CEWE PHOTOBOOK to look back on for years to come.”