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Santiburi Koh Samui, S Hotels & Resorts’ natural five-star retreat on Samui’s stunning north shore, has announced the appointment of Giulio Stix as its new General Manager.
A highly-skilled leader with almost two decades of experience in luxury hotels and resorts in Europe and Asia, Giulio now takes the reins at this “grande dame” of Koh Samui which has been delighting discerning travellers and active families with its unique blend of wellness-orientated hospitality and authentic Thainess since 1992.
Giulio’s impressive career commenced in Milan in 2004, when he became a sales and marketing trainee with Four Seasons Hotels & Resorts. He then joined Belmond, the luxury travel company that operates world-class hotels, resorts, cruises and trains – including the legendary Orient-Express – and spent a total of 12 years with company, rising to the senior position of Area Director of Group Sales for Southern Europe.

In 2019, Giulio took the life-changing decision to move to Asia, becoming Vice President of Sales & Marketing – Residences for Minor Hotels, based in Bangkok and overseeing the group’s Anantara-branded residences across Asia. Having moved into a professional consultancy role and then taken up the position of CEO with a contemporary design company in his native Italy, he will now bring a wealth of business acumen to S Hotels & Resorts as he leads Santiburi Koh Samui into a bright new era.

“I am delighted to have been entrusted with the management of such an iconic resort. Santiburi Koh Samui has been the island’s original ‘grande dame’ and it remains a preferred destination for domestic guests and international visitors alike. With our prime beachfront location, curated food & beverage concepts, Green Globe™ certification, wellness-orientated hospitality and bespoke service, all underpinned by a distinct sense of ‘Thainess’ and a focus on locally-sourced products, this outstanding resort has everything modern travellers are seeking. As Thailand’s tourism industry returns to full strength, this is an exciting time to join the team and I look forward to guiding Santiburi Koh Samui into a prosperous future,” commented Giulio Stix.

“Giulio is a highly accomplished hotelier with a proven track record of delivering outstanding results. More importantly however, he has enjoyed a diverse career that has included experience of various industries, sales & marketing expertise, consultancy roles and more. This sets Giulio apart and we are confident that he will help to elevate the guest experience at Santiburi Koh Samui to new levels of luxury and excellence,” said Dirk De Cuyper, CEO of S Hotels & Resorts.

A goal-focused, hands-on and energetic professional, Giulio is fully versed in digital transformation and has gained a reputation for his ability to design and implement effective marketing strategies. Fluent in five languages – Italian, German, English, French and Spanish – he is also a strong relationship builder and passionate about mentoring the next generation of hospitality leaders.


To learn more about Santiburi Koh Samui, please visit