Iberostar Hotels & Resorts is continuing with its ambitious expansion plan by opening another hotel in North Africa this April. The Iberostar Club Palmeraie Marrakech will be a fully renovated four-star hotel that has been redesigned in keeping with the brand’s quality standards.
Spanish hotel chain Iberostar saw turnover increase to €2.03 billion for 2016, up ten per cent on the previous year. Its international presence, which extends to 30 countries, and its ongoing commitment to quality are the key factors behind these excellent results, the company said in a statement.
Spanish hotel group Iberostar will take over management of the landmark Hotel Riviera in January. The property will become the brand’s twelfth establishment in Cuba and second in Havana. On completion of the renovation work, the hotel will acquire five status and offer all the amenities and services associated with the company’s Premium Gold category.
Iberostar Hotels & Resorts will make its debut in the United States with the opening of two new hotels in New York City and Miami as part of the company’s commitment to expanding its reach to the US market, delivering top hotel offerings worldwide and providing quality services to its guests. Scheduled to open June 15th, the new hotel located at 70 Park Avenue will be a four-star boutique hotel in the heart of Manhattan with 205 rooms spread across 16 floors.
Iberostar ended 2015 with a turnover of €1.847 billion, a 29 per cent increase over the previous year’s figure. These results are a new boost for the group’s growth trend, consolidating its leading role at the forefront of the international tourism industry and strengthening the positive outlook for 2016, which is set to be a key year for the company.
This month sees the opening of the Iberostar Hotels & Resorts’ eleventh hotel in Cuba. Situated on Key Guillermo, in the magnificent Jardines del Rey archipelago, the Iberostar Playa Pilar is a five star resort with 482 rooms distributed in 15 buildings or bungalows, offering the most exclusive services to guarantee a perfect family holiday.
Iberostar Hotels & Resorts has opened its first hotel in Madrid; the Iberostar Las Letras Gran Vía. The 103-room, four star hotel forms part of the company’s premium category. The eye-catching building and its prime, city centre location proved crucial in the Majorcan company’s decision to choose it for its first venture in to Madrid.
Laura Molano has been appointed as the chief marketing officer for Grupo Iberostar. In her new post, Molano will be the group’s head of marketing at a global level, leading the group’s marketing strategy at all the business units, both via distribution channels and those addressing customers.
Iberostar Hotels & Resorts has launched a new beach club concept, SeaSoul, ahead of the summer season. Set in a luxurious beachside setting, all the beach clubs offer an elegant place to relax and receive exclusive service. The first Iberostar hotel to adopt the new concept is the Iberostar Royal Cupido at Playa de Palma.
Iberostar Isla Canela has inaugurated its new facilities following a complete refurbishment. The refurbishment, which included suites and communal spaces, has raised this four-star hotel to Iberostar’s highest standards of quality and demonstrates the chain’s commitment to the region.
Hotel Son Antem, until recently under the control of the Marriot hotel group, has now joined the Iberostar Hotels & Resorts’ portfolio and opened its doors to guests. The hotel is the first five-star Iberostar resort on Majorca and expands the brand’s offering on the Spanish island to 14 hotels offering couples and families a variety of services.
Following a three-year period focused on brand communication, Iberostar Hotels & Resorts is taking its strategic plan further, specifically up-weighting focus on global online channels. The campaign focuses on promoting messaging behind the chain’s key pillars: personal service, gastronomy and entertainment.