Iberostar Hotels & Resorts will make its debut in the United States with the opening of two new hotels in New York City and Miami as part of the company’s commitment to expanding its reach to the US market, delivering top hotel offerings worldwide and providing quality services to its guests. Scheduled to open June 15th, the new hotel located at 70 Park Avenue will be a four-star boutique hotel in the heart of Manhattan with 205 rooms spread across 16 floors.
Iberostar ended 2015 with a turnover of €1.847 billion, a 29 per cent increase over the previous year’s figure. These results are a new boost for the group’s growth trend, consolidating its leading role at the forefront of the international tourism industry and strengthening the positive outlook for 2016, which is set to be a key year for the company.
This month sees the opening of the Iberostar Hotels & Resorts’ eleventh hotel in Cuba. Situated on Key Guillermo, in the magnificent Jardines del Rey archipelago, the Iberostar Playa Pilar is a five star resort with 482 rooms distributed in 15 buildings or bungalows, offering the most exclusive services to guarantee a perfect family holiday.
Iberostar Hotels & Resorts has opened its first hotel in Madrid; the Iberostar Las Letras Gran Vía. The 103-room, four star hotel forms part of the company’s premium category. The eye-catching building and its prime, city centre location proved crucial in the Majorcan company’s decision to choose it for its first venture in to Madrid.
Laura Molano has been appointed as the chief marketing officer for Grupo Iberostar. In her new post, Molano will be the group’s head of marketing at a global level, leading the group’s marketing strategy at all the business units, both via distribution channels and those addressing customers.
Iberostar Hotels & Resorts has launched a new beach club concept, SeaSoul, ahead of the summer season. Set in a luxurious beachside setting, all the beach clubs offer an elegant place to relax and receive exclusive service. The first Iberostar hotel to adopt the new concept is the Iberostar Royal Cupido at Playa de Palma.
Iberostar Isla Canela has inaugurated its new facilities following a complete refurbishment. The refurbishment, which included suites and communal spaces, has raised this four-star hotel to Iberostar’s highest standards of quality and demonstrates the chain’s commitment to the region.
Hotel Son Antem, until recently under the control of the Marriot hotel group, has now joined the Iberostar Hotels & Resorts’ portfolio and opened its doors to guests. The hotel is the first five-star Iberostar resort on Majorca and expands the brand’s offering on the Spanish island to 14 hotels offering couples and families a variety of services.
Following a three-year period focused on brand communication, Iberostar Hotels & Resorts is taking its strategic plan further, specifically up-weighting focus on global online channels. The campaign focuses on promoting messaging behind the chain’s key pillars: personal service, gastronomy and entertainment.
Iberostar Hotels & Resorts has continued to expand and consolidate its presence in destinations where the company’s operations are established. In keeping with its commitment to provide top quality service and on-going plans to grow its portfolio, the company has announced it has completed its refurbishment work on the Iberostar Mojito, the Mallorca-based chain’s ninth hotel in Cuba.
Iberostar is to pay Thomas Cook a further €10 million in guarantees after confirming it would miss the June 29th deadline to complete the purchase of Hoteles Y Clubs De Vacaciones. The Spanish hotel giant agreed to buy HVC from struggling UK tour operator Thomas Cook in December last year.
Iberostar Hotels & Resorts has revealed its new segmentation plan, dividing it’s collection of more than 100 hotels, in 15 countries around the world, into four distinctive categories. The chain’s objective is to segment the hotels into categories with similar characteristics to guarantee the best experience for guests - no matter which one they choose.