VisitEngland, the national tourist board, and leading holiday rental agency cottages4you, part of the Hoseasons Group, have announced an exciting partnership to promote self-catering holidays in England in 2013.
VisitEngland research shows that 60 per cent of British people feel more proud to be British and 20 per cent plan to take more breaks in England as a result of the amazing events of 2012.
To capitalise on this feel-good factor and to continue the momentum of 2012, the national tourist board and cottages4you will launch a £1 million multimedia marketing campaign aimed at inspiring British holidaymakers to take a cottage break in England this year.
Launching at the beginning of the New Year, the campaign will run throughout January and March.
The television advertisement is aimed at families, and will particularly focus on cottages located in the countryside and on the coast.
This will be supported with cinema, newspaper advertising, online advertising and direct marketing.
Tim Holt, VisitEngland, head of marketing said: “The self-catering sector is incredibly important to domestic tourism – 5.6 million overnight domestic holidays were taken in a rented property last year generating £1.8 billion in tourism spend.
“This campaign specifically highlights England’s coastline and countryside both of which offer experiences to be found nowhere else in the world!
“We are delighted to partner with such a well-respected brand as cottages4you and I’m sure this campaign will help generate advance bookings.”