The £5 million campaign highlights the quality destinations, visitor attractions and experiences on offer across the cities, countryside and coast of the UK.

For the 2020 event, being held from May 25th-31st, VisitEngland and local destinations are asking MPs, local authorities, the UK Government and other stakeholders to shine the spotlight on the importance of tourism to the local, regional and national economy.

VisitEngland has launched the next phase of its campaign to get more young Brits to take a short break at home with a series of new short films and images. VisitEngland statistics show that 16-to-34-year olds had the lowest growth across all age groups for taking holidays at home during the last decade, 2008 to 2018.

Visits to England’s attractions rose by two per cent in 2018, with revenue also up by two per cent on the previous year, according to figures from VisitEngland’s annual Attractions Survey.

Some 7.4 million Brits are definitely planning an overnight holiday trip in the UK this Easter weekend, bringing an estimated £1.8 billion boost to the economy. Tourism is worth £127 billion annually to the UK economy, creating jobs and boosting economic growth across its nations and region.

VisitEngland has re-launched its Entry Level and Taste accreditation schemes for accommodation and food businesses, making them available to businesses across England.