VisitEngland is stepping-up its UK-wide ‘Escape the Everyday’ campaign to drive domestic day trips and overnight breaks as the summer holidays begin.
The ‘Escape the Everyday’ campaign, which first launched in autumn 2020, highlights the quality destinations, visitor attractions and experiences on offer across the UK to build back demand for breaks.
English Tourism Week is fast approaching with this year’s week dedicated to showing support for tourism businesses and destinations across the sector as they reopen and start to rebuild.
For the 2020 event, being held from May 25th-31st, VisitEngland and local destinations are asking MPs, local authorities, the UK Government and other stakeholders to shine the spotlight on the importance of tourism to the local, regional and national economy.
The Christmas Trip Tracker survey from VisitEngland has revealed that 14.5 million Brits are definitely planning an overnight trip in the UK during Christmas and New Year, bringing an estimated £2.9 billion boost to the economy.
VisitEngland has launched the next phase of its campaign to get more young Brits to take a short break at home with a series of new short films and images. VisitEngland statistics show that 16-to-34-year olds had the lowest growth across all age groups for taking holidays at home during the last decade, 2008 to 2018.