Andrew Shelton, Marketing Director at Virgin Holidays, has unveiled the company’s latest innovation - the first of three fully digitised travellator walkway tunnels at London’s Gatwick Airport. Featuring 10 screens and four light boxes that will relay live messages about the holiday destinations to which customers are about to depart (three rotations per minute), the walkway also provides Virgin Holidays with an opportunity to communicate messages about its exclusive ‘rockstar service’ attributes, including the v-room and in-resort Concierge services. Commenting at the unveiling, Shelton said: “What’s important to us is that customers get in the holiday mood as soon as they enter the airport. We want them to share our excitement about the experience they are about to have, and the rockstar treatment that awaits. These panels include live data feeds which will tell them what kind of weather they can expect, the excursions they can look forward to and hopefully, in the future, welcome them with personalised messages. People expect our brand to go large, and you don’t get much larger than this.”
Based on annual traffic volumes through the tunnels, Virgin Holidays expects over 11 million people a year to see the panels as they arrive in the airport.