Virgin Holidays has announced a reshuffle to its product and distribution leadership team, which will see its vice president of product and distribution, Lee Haslett, move to Virgin Atlantic to take on the role of vice president, sales.
The v-hub, a brand new, exclusive space for Virgin Holidays customers has opened at Universal’s Aventura Hotel as part of a landmark partnership deal.
Virgin Holidays has added two new Caribbean destinations – and a whole bunch of trademark Virgin Holidays Experiences – to its product range.
Virgin Holidays and retailer Next have announced a new partnership that will see the travel company launch 20 new concession stores across England, Scotland and Northern Ireland.
Virgin Atlantic and Virgin Holidays have appointed AMV BDDO as their first-ever joint creative agency. Virgin Atlantic and Virgin Holidays operate as two individual brands and will continue to do so - with AMV BBDO tasked with developing complementary, but distinctive, marketing strategies for each.
Kirby has previously held senior marketing roles at P&G, including senior brand portfolio leader for Oral-B, and has been hired directly from Walgreens Boots Alliance where she was global brand and marketing director, leading the launch of new global skincare brands.