Virgin Holidays has once more revolutionised its retail experience by opening the first-ever travel agent to feature an operational spa. 

The brand-new store in Milton Keynes centre:mk employs ten staff and offers customers a totally immersive holiday booking experience.

Spas are already a staple in many Virgin Atlantic Clubhouses around the world, but this is the first time the concept has been available in a v-room store. 

Now, customers will be able to enjoy a relaxing manicure or hand massage, as they peruse an extensive collection of holiday options – courtesy of experts trained by the Virgin Atlantic Clubhouse.

Virgin Holidays’ award-winning v-rooms have been shaking up the holiday booking experience for almost five years, offering customers the chance to sample the sights, sounds and tastes of their dream holiday in a truly immersive environment before they book. 

The Milton Keynes v-room is designed in the style of a luxurious airport lounge to provide a relaxing environment for customers. 

Lee Haslett, vice president of sales and product at Virgin Holidays, commented: “We’ve been revolutionising the way our customers book their holidays for several years and our latest v-room in Milton Keynes is the next step on that journey. 

“We know that our customers are looking for something extra than just a standard holiday and our v-rooms are the first step on that journey - whether that’s the instore bar, children’s play area or rollercoaster simulation.

“I’m excited that we’re able to bring our v-room concept to Milton Keynes and I can’t wait to see what our customers think of our first ever in-house spa.”

In total Virgin Holidays now have thirteen v-room high street stores across the UK, as well as a number of recently opened concession stores in retail giant Next.