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Virgin Holidays welcomes spa to new UK travel agent

Virgin Holidays welcomes spa to new UK travel agent

Virgin Holidays has once more revolutionised its retail experience by opening the first-ever travel agent to feature an operational spa. 

The brand-new store in Milton Keynes centre:mk employs ten staff and offers customers a totally immersive holiday booking experience.

Spas are already a staple in many Virgin Atlantic Clubhouses around the world, but this is the first time the concept has been available in a v-room store. 

Now, customers will be able to enjoy a relaxing manicure or hand massage, as they peruse an extensive collection of holiday options – courtesy of experts trained by the Virgin Atlantic Clubhouse.

Virgin Holidays’ award-winning v-rooms have been shaking up the holiday booking experience for almost five years, offering customers the chance to sample the sights, sounds and tastes of their dream holiday in a truly immersive environment before they book. 


The Milton Keynes v-room is designed in the style of a luxurious airport lounge to provide a relaxing environment for customers. 

Lee Haslett, vice president of sales and product at Virgin Holidays, commented: “We’ve been revolutionising the way our customers book their holidays for several years and our latest v-room in Milton Keynes is the next step on that journey. 

“We know that our customers are looking for something extra than just a standard holiday and our v-rooms are the first step on that journey - whether that’s the instore bar, children’s play area or rollercoaster simulation.

“I’m excited that we’re able to bring our v-room concept to Milton Keynes and I can’t wait to see what our customers think of our first ever in-house spa.”

In total Virgin Holidays now have thirteen v-room high street stores across the UK, as well as a number of recently opened concession stores in retail giant Next.