Holibob, the B2B2C provider of tours & experiences technology to online travel sellers and tourism boards, has today confirmed that it saw record growth in 2023 and provided an update on the highly positive outlook for 2024.
During the full 2023 year the company – whose decentralized experiences platform drives tours & experiences sales for B2C facing travel businesses – saw a 213% growth in transactions as well as a 152% increase in booking value through its platform.

The company noted that this growth was largely driven by a 166% improvement in conversion rates brought on by refinements to its white-labeled consumer booking sites, as well as the introduction of its Experiences Marketing Platform – which enables the timely delivery of relevant recommendations to known travelers.

Craig Everett, CEO of Holibob comments: “I would like to congratulate the whole team and thank all of our partners for making 2023 yet another record year for Holibob.”
“It’s particularly exciting to see that through the first quarter of 2024 our outlook continues to be extremely positive, exemplified by one partner who has doubled their bookings on our platform in each of the first three months of the year.
“This acceleration is in large part down to the full impact kicking-in of our strategic focus on providing the tools, technology, and expertise travel sellers and tourism boards need to deliver the right products for each traveller when and where they are most likely to book.”
To date, the bulk of the bookings through Holibob’s platform have been for experiences in the Middle East, where the company has several notable partners, and Europe, where it has been testing its Experiences Marketing Platform with a handful of early adopting hotel chains and a global OTA.
Holibob received a series A fundraising of €10 million in 2022 and more recent accolades during 2024 include placement in the Sifted Top 100 fastest growing UK & Ireland companies and inclusion a finalist in the Tech Scale-Up of the Year category at the Go:Tech Awards 2024.

About Holibob:
Holibob was founded in 2019 in London by Craig Everett and Angus Hardy with a mission to help people discover and book amazing, memorable things to do, wherever they are, whoever they are with, whenever they want.
The company’s B2B2C technology provides online travel sellers and tourism boards with the opportunity to gain incremental revenues through the sale of curated, personalised tours & experiences products.
Since it was founded the company has raised over €10 million in investment from venture capital investors.