After more than two decades operating as Travel Indochina, the leading Asia specialist has announced its decision to rebrand to the name Insider Journeys.
The rebrand, which take effect on February 2nd, is designed to better reflect the company’s insider knowledge and expertise in connecting people to special insider experiences on its experiential-based journeys throughout Asia.
Managing director and co-founder, Paul Hole, explained the change reflects the experience-focused nature of its touring and the operator’s success in growing its product beyond its traditional core market of Indochina.
“In recent years we have expanded well beyond the Indochina region into much of Asia, including Burma, Japan, China, India, Sri Lanka and Bhutan.
“With 21 years of operational and sales experience, our expertise in helping travellers immerse in Asian culture through unscripted interaction with the local people and their customs is second to none.
“We now feel the time is right to transform our image to capture the notion of richer, more intimate travel experiences in the style of travel we offer.”
The operator’s new image will be supported by the line “Imagine the stories”, recognising that travel is as much about creating memories and stories to share afterwards as it is about the experience along the way.
This is underpinned by the philosophy that customers should feel like travellers on a journey of discovery, rather than tourists observing through a bus window.
“I am exceptionally proud of the company we have built over the past two decades and hugely excited that our new image will give people a better understanding of our sense of discovery and enriching insider insights, so they can share in the journey with us and return home with stories to tell of unexpected encounters and memorable moments,” added Hole.
The rebrand a provides a solid platform on which the company can build an even stronger customer offering and develop its market-leading small group journeys programme, which has seen passenger numbers grow by 26 per cent this financial year to date.
In addition, it will also enable the company to capitalise on the increasing demand for experiential holidays and open up new destination and travel experiences for its customers.
The new image will be reflected across all aspects of the business, including a refreshed consumer website to be launched in February 2015 and newly-branded brochures that bring the brand to life through the use of rich textures and evocative wording.