Abu Dhabi’s new landmark, Rocco Forte Hotel Abu Dhabi, has opened its doors to guests.

Representing the company’s most architecturally bold property to date, the visually striking eleven-storey curved glass structure is the company’s first hotel opening outside of Europe.

Blending a European sophistication in design so synonymous with the group, with Arabic elements and sensibilities, guests at the new luxury hotel can expect continuity of the brand’s high levels of personable service and quality throughout.

Situated in a prime location close to the downtown area, the exhibition centre and Yas Island, Rocco Forte Hotel Abu Dhabi offers 281 spacious, well-considered bedrooms and suites, as well as a dedicated executive floor and lounge, seven diverse and compelling options for dining and recreation, a generous spa, traditional Hammam and wellness centre and some of the UAE’s most sophisticated meeting and events spaces.

“Rocco Forte Hotels has had a significant reach into the Middle East during the last 15 years, as travellers from this part of the world make up a strong proportion of our guests in the UK, Germany, Italy and other destinations,” said Rocco Forte, chairman Rocco Forte Hotels.

“Our design and interiors, meeting spaces, dining outlets, and especially our service approach have all been created to satisfy the discerning traveller. 

“The Middle East is a vitally important destination to our company and the Rocco Forte Hotels flag proudly flying outside the now-open hotel represents a historic development for us.”

Four years in the making, the green and blue wave-shaped glass building was masterminded by architects WS Atkins and Partners and developed by UAE’s Al Farida Investments Company in conjunction with Tourism Development & Investment Company (TDIC), the master developer of tourism, cultural and residential destinations in Abu Dhabi.

Following on from its Abu Dhabi property, Rocco Forte Hotels will open a 159-bedroom hotel in Jeddah in 2013, a 90-all suite golf and spa resort in Marrakech in 2014, a 275 bedroom property in Cairo in 2014 and an 82-bedroom hotel in Luxor in the same year.