Radisson Hotel Group has announced the signing of the Radisson Red Vienna in Austria.

The Imperial City, famous for its music, architecture and culture, will welcome the new property in 2021, bringing a playful twist to the conventional hotel scene in Austria’s capital.

Vienna itself is a highly desirable destination that has been named the city with the world’s highest quality of life for eight consecutive years - and it also sits at the top of the Roland Berger Smart City Index.

Elie Younes, chief development officer, Radisson Hotel Group, said: “We are excited to bring a new vibe to Vienna with the bold, eclectic and playful Radisson Red.

“Vienna, one of the most beautiful and fashionable cities in the world, is the perfect fit for Radisson Red - a highly relevant brand to both guests and owners in many German-speaking markets.”

Located in the Leopoldstadt area of the city, the newly built hotel will allow guests to stay in one of Vienna’s most vibrant and trendy areas.

The popular Danube Canal, with its numerous beach bars and restaurants, is nearby, while the hotel will also be within walking distance of the city centre.

Designed by the award-winning architect Martin Lesjak from Innocad architecture, the Radisson Red Vienna will have 179 guest rooms as well as a restaurant and bar, a gym, and a creative meetings space.

PKF hotelexperts supported the hotel developer with a feasibility study and completed the operator search process for the planned Radisson Red Vienna, which will be operated by Radisson Hospitality AB under an international lease agreement.

Christian Walter, managing director, PKF hotelexperts, said: “We’ve had the site on the Donaukanal, just next to the popular Tel Aviv Beach, on our radar for several years.

“When the plot eventually became available, we were able to share our enthusiasm with our clients.

“We believe that Vienna’s second district is one of the city’s most vibrant neighbourhoods and are very happy to have secured Radisson Red as the perfect match for the project developers.”