London-based travel specialist The Brighter Group is welcoming a successful start to the New Year with its appointment as the UK PR agency for Promote Iceland.

The Brighter Group is tasked with increasing awareness of Iceland as a travel destination, particularly in the off-peak autumn and winter months.

The agency will also work to gain press coverage outside of the traditional travel pages, with a focus on broadening the spectrum of publicity that Iceland garners in the UK.

PR activity will be led by Brighter’s senior account manager Jenny Groutage and supported by senior account executive Steele Paulich.

Steve Dunne, executive chairman of Brighter Group commented: “This is a fantastic way to start the New Year for Brighter and we’re delighted to add such a high profile country to our growing tourist board portfolio.

“The team at Brighter have a real enthusiasm for the tourism product in Iceland and so we look forward to progressing with an exciting PR campaign throughout 2013.”

Promote Iceland is the Brighter Group’s sixth tourist board account and joins PromPeru, Jordan Tourist Board, Atlantic Canada, Taiwan Tourism Bureau and South Africa’s Eastern Cape Parks & Tourism Agency.