A new bath amenity collection exclusively available at Hilton Hotels & Resorts includes six new products by Peter Thomas Roth. The iconic hotel brand worked closely with Peter Thomas Roth to develop the collection, which uses the breakthrough formulas that have earned Roth a dedicated following among beauty insiders and features vitamin-infused shampoo, conditioner, lotion, body wash and soaps, among other products. The line of body and hair care products includes the global introduction of Peter Thomas Roth’s Mega-RichTM Shampoo, Conditioner, Body Wash and Body Lotion, which will only be available at Hilton Hotels & Resorts until they make their full retail debut in Fall 2011, as well as a uniquely designed Massaging Body Bar that offers a spa-like experience from the hotel room.
“Travelers rely on us to provide a premium experience. This relationship pairs our global travel expertise with a major brand known for its cutting edge approach and provides Hilton guests with highly sought after products. We are particularly pleased that our guests are the first people to experience multiple new products from Peter Thomas Roth in advance of their retail debut,” said Dave Horton, global head, Hilton Hotels & Resorts.
The new amenities provide a luxury, spa-quality product that meets the range of beauty needs among travelers. Roth’s eponymous skin care brand combines ancient philosophies derived from European spas with 21st century technological breakthroughs. Keeping global travelers top of mind, Hilton Hotels & Resorts worked closely with Roth to create a unique in-room collection created for Hilton, which includes:
Mega-RichTM Shampoo - A vitamin-infused shampoo with Biotin B-7 ComplexTM and vitamins C, E & pro vitamin B5 for clean, nourished and healthy-looking hair (1 oz.)
Mega-RichTM Conditioner - A vitamin-infused conditioner with a mega-luxe Biotin B-7 ComplexTM and vitamins C, E & pro vitamin B5 leaves hair soft, smooth and stylish (0.75 oz.)
Mega-RichTM Body Lotion - Rich with vitamins C, E and pro vitamin B5 for softer, smoother and more nourished, moisturized skin (1 oz.)
Mega-RichTM Body Wash - Uniquely formulated body wash that contains micro-beads with vitamins A, C & E and moisturizers that burst onto the skin leaving it clean, fresh and moisturized (1 oz.)
Moisture Infusion Facial Bar - Gently cleanses the skin while delivering essential moisture (1.25 oz.)
Massaging Bath Bar - Innovative massaging soap stimulates skin for a truly unique bathing experience (1.75 oz.)
The products are now in-room at approximately 300 Hilton properties in the Americas with more than 540 Hilton hotels in 76 countries expected to offer the products by December 2011.
“A passion for skin care is an integral part of my heritage - for generations, my family owned and operated Hungarian spa resorts. I am delighted that my products will be featured in Hilton Hotels & Resorts, the world’s most recognized hotel brand,” said Roth, CEO and founder of Peter Thomas Roth Clinical Skin Care and Diamond Elite Hilton HHonorsTM member. “As someone who travels frequently for business and pleasure, I know what a difference it makes to have products that help you to feel and look your best when you’re away from home. Hilton is synonymous with hotel and it is exciting for our company to be part of this journey with the Hilton guest.”
To extend the pampering beyond the hotel stay, starting today consumers can shop at www.hiltontohome.com, the Hilton Hotels & Resorts retail site, for full-size bottles of all products found in-room at Hilton. The site is the exclusive retailer for the new Peter Thomas Roth Mega-RichTM Shampoo and Conditioner through August 26, 2011.