Royal Caribbean to discuss enterprise social networking

7th Jun 2011
Royal Caribbean to discuss enterprise social networking

Ticonderoga Ventures, Inc. announces that Royal Caribbean Cruises Ltd. will present at the Social Networking Conference and Strategic Communications Conference taking place on June 23-24, 2011 at the SLS Hotel in Beverly Hills.

Cynthia Martinez, Global Corporate Communications Manager at Royal Caribbean Cruise Ltd. will cover crisis management via social media. When Royal Caribbean needed to communicate its return to Haiti after the earthquake, it utilized its social media tools—website, blog, Facebook, and Twitter—to keep the public and media regularly informed. The integration of traditional tactics and social media were crucial in handling the negative publicity Royal Caribbean briefly received and prevented any financial impact or long-term damage to the brand. Cynthia’s presentation will provide valuable information on how social media can be applied when, not if, your company faces a crisis.

While at Royal Caribbean, Cynthia has provided communications guidance and counsel during crisis situations involving issues such as: environmental, litigations, health & medical, weather, accidents and alleged crimes. Most recently, Cynthia led Royal Caribbean’s overall national and international communication strategy for the company’s return to Haiti after the earthquake. In addition, Ms. Martinez has received PR News’ Platinum Award for Crisis Management, as well as the Hospitality, Sales & Marketing Association International (HSMAI) Silver Adrian Award.

Executives from the following industries will be attending the event: Social Networking, Social Media, Strategic Communications, Enterprise & Venture Capital, Software, Mobile Telecommunications, Interactive Marketing, Widgets & Mashups, Internet/Mobile Payment Processing, Background Search firms and others. A list of companies that attended previous events can be found on the website .


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