Italian shipping giant Costa Crociere has announced the appointment of its new vice president marketing, Frederik Pénot.

Pénot, 44, will coordinate all marketing activities concerning the development and positioning of the brand, communication, research and product development.

Beginning his new role with Costa Crociere from September 3rd 2012, Pénot will report to Norbert Stiekema, executive vice president sales and marketing.

Pénot started his career at a strategic consultancy business before moving to Disneyland Paris where he held a series of senior sales and marketing positions.

This period culminated in his appointment as Vice President Sales and Marketing for the French market.

Stiekema said: “I am certain that, with Frederik’s guest focus, skill set and international experience in key Costa markets, we will further strengthen our leadership team and secure our competitiveness in a rapidly changing marketplace.”