Taylor Swift has joined NYC & Company, New York City’s official marketing, tourism and partnership organisation, to announce her participation as New York City’s Global Welcome Ambassador for 2014–2015.
As part of the collaboration with Taylor, NYC & Company today launched a global tourism campaign - Welcome To New York - named after Taylor’s song of the same name from her top charting new album, 1989.
“Welcome To New York” celebrates how welcoming New York City is to everyone, inviting the world to visit New York City and explore its five boroughs.
As New York City’s Global Welcome Ambassador, Taylor will showcase the City’s unparalleled vibrancy that inspired her to write “Welcome To New York,” reinforced by the refrain “It’s been waiting for you.”
“New York City is a truly welcoming city, and “Welcome To New York” perfectly exemplifies the unrivalled hospitality, energy and excitement that can be felt throughout all five boroughs,” said Fred Dixon, president of NYC & Company.
“We are pleased to work with Taylor Swift to welcome visitors from around the world, as she was welcomed this year, and couldn’t have asked for a better synergy between Taylor and NYC & Company to tell our story about what makes New York City, New York City.”
Starting today, The Welcome To New York campaign uses Taylor’s song to tell the story about New York City’s five boroughs and to convey the city’s unparalleled electricity.
Coinciding with Taylor’s role as New York City’s Global Welcome Ambassador, she will perform on Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, broadcasting LIVE from Times Square on ABC.
Until 2015, the Welcome To New York global tourism campaign will continue with more engagement with Taylor, in which she will share her New York City experiences including additional videos and editorial content of her favourite things to see and do throughout the five boroughs.