NYC & Company has kicked off its most expansive global tourism marketing campaign to date. The refreshed ‘Famous Original New York City’ initiative is valued at approximately $20 million and will reach 22 global markets including, for the first time ever, Ireland and Singapore.
As the destination continues to set new records for visitor numbers, Breaking Travel News chats with Christopher Heywood, senior vice president, global communications, for NYC & Company, during World Travel Market in London. As the ‘A Monumental Year’ ad campaign boosts interest in the city for 2019, he also tells us about his ambitions for the 12 months ahead.
The Roger Smith Hotel is that all-too-uncommon thing: a family-owned hotel in 21st-century, Midtown Manhattan. Colour and creativity shine amid the surrounding skyscrapers and concrete. Here Breaking Travel News reporter Eleanor Hawkins finds out more.
NYC & Company has joined Cape Town Tourism to sign a first-ever city-to-city partnership to boost tourism between the two destinations. This is the first agreement of its kind NYC & Company has signed with a destination marketing organisation on the African continent.
Visitors to New York City can find it overwhelming, but not if they have CityPASS – the very best attractions hand-picked and wrapped up in an easy-to-use ticket booklet. Here Adam Kahan takes the innovative product for a test ride around one of the greatest cities in global hospitality.
NYC & Company today announced that the city will welcome an all-time record 60.3 million visitors by year’s end, surpassing the 60 million visitor milestone for the first time ever, and representing the seventh consecutive year of travel and tourism growth.
Breaking Travel News talks to Christopher Heywood, senior vice president, global communications, NYC & Company, at World Travel Market 2016. On the agenda are the record visitor figures for the city, its new branding, and what guests can look forward to for 2017.
This week during World Travel Market in London, NYC & Company is showcasing the ‘new’ New York City and great value winter experiences available throughout the five boroughs to influential members of the global travel industry. The official destination marketing organisation will also spotlight the city’s starring role in the upcoming movie Fantastic Beasts and Where to Find Them.