The $30 million project is being rolled out as Covid-19 restrictions are lifted, more people are vaccinated and as travel resumes in the United States and beyond.
New York’s official destination marketing organisation predicts 36.4 million people will visit the city this year, recovering more than 50 per cent of the record 66.6 million visitors that came in 2019.
NYC & Company has begun highlighting ways to experience the iconic cultural scene of the city virtually, for those who may be seeking an escape in light of the current global Covid-19 situation.
NYC & Company has kicked off its most expansive global tourism marketing campaign to date. The refreshed ‘Famous Original New York City’ initiative is valued at approximately $20 million and will reach 22 global markets including, for the first time ever, Ireland and Singapore.
As the destination continues to set new records for visitor numbers, Breaking Travel News chats with Christopher Heywood, senior vice president, global communications, for NYC & Company, during World Travel Market in London. As the ‘A Monumental Year’ ad campaign boosts interest in the city for 2019, he also tells us about his ambitions for the 12 months ahead.
The Roger Smith Hotel is that all-too-uncommon thing: a family-owned hotel in 21st-century, Midtown Manhattan. Colour and creativity shine amid the surrounding skyscrapers and concrete. Here Breaking Travel News reporter Eleanor Hawkins finds out more.
NYC & Company has joined Cape Town Tourism to sign a first-ever city-to-city partnership to boost tourism between the two destinations. This is the first agreement of its kind NYC & Company has signed with a destination marketing organisation on the African continent.