Lixto Software (www.lixto.com), the Web intelligence company, today announced that Iberostar (www.iberostar.com), a leading global hotel chain, is using the Lixto Travel Online Market Intelligence (OMI) solution to help improve its international business competitiveness and performance. Iberostar is using Lixto Travel OMI to mash-up global market data into a single business intelligence analytics and reporting infrastructure to better understand its market position.
Miguel Gonzalez, Vice Director of Sales Online at Iberostar, said; “With Lixto Travel OMI we will be able to manage the competitiveness of our global hotel offering from our central office in Mallorca. The Lixto Travel Online Market Intelligence (OMI) solution delivers one single view to relevant market data, enabling us to make better and faster decisions to help improve our business performance”
According to Jason Houle, Vice President Travel Solutions at Lixto; “As a global player in this space we are delighted that Iberostar has chosen our solution and we look forward to working with them to develop their analytical framework to drive their business forward. The Lixto Travel OMI solution allows companies to maximise their understanding of the market by aggregating and mashing-up key data to support decision making. “
Iberostar will run Lixto Travel OMI as a SaaS based solution from Lixto’s own data centre. Using the Lixto solution will enable Iberostar to increase the efficiency of its pricing for travel products and services.