The city of Palm Springs has become the newest destination of JetBlue Airways, with the launch of a new, non-stop service from John F. Kennedy International Airport to Palm Springs International Airport.

The seasonal flight route is operating five times a week, Thursday-Monday, until May 1st, 2016.

JetBlue serves the route with its Airbus A320 aircraft.

“We are delighted to welcome JetBlue to Palm Springs,” said Mary Jo Ginther, director of the Palm Springs Bureau of Tourism.

“Just in time to book a warm winter getaway, these new flights will help visitors to enjoy our Hollywood legacy, Native American heritage, huge collection of mid-century modern architecture and, of course, our 75 degree winter weather and brilliant blue desert skies.” 

The playground of Hollywood’s rich and famous, Palm Springs plays host to some of the hottest events in the US that draw visitors from across the globe.

Among the dazzling array of options are the annual Palm Springs International Film Festival, Modernism Week, Coachella Valley Music and Arts Festival, and more.

Rob Land, JetBlue senior vice president government affairs and associate general counsel, commented: “For more than 30 years I have been visiting my family in Palm Springs and I’m delighted that we are finally adding this fantastic community to our route map.

“With the addition of Palm Springs as a renowned destination, JetBlue is thrilled to connect our customers to the countless exciting events Palm Springs is famous for.”