The national carrier Garuda Indonesia and the British Embassy in Jakarta have launched a new, joint campaign to promote tourism and education in both Indonesia and the UK.

The campaign is aimed to encourage Indonesians to visit the UK to experience the world’s best football and shopping or to study at the UK’s world class universities, and to fly there in style and comfort on Garuda Indonesia’s route to Heathrow, as well as to promote tourist visits to Indonesia.

Strong cultural, tourism, and educational ties between Indonesia and the United Kingdom are expected to strengthen the strategic bilateral partnership, in which one of them are through this joint campaign program.

The campaign was launched earlier at a ceremony in Garuda Indonesia office in Jakarta.

The partnership agreement was signed by Garuda Indonesia president, Arif Wibowo, and British ambassador to Indonesia, ASEAN and Timor Leste, Moazzam Malik.

Wibowo said Garuda Indonesia was pleased to be able to continue our longstanding partnership with British Embassy.

This new partnership will further boost those activities among two countries, while offering more added value for travellers between Indonesia and the UK.

The deal is line with Garuda Indonesia’s commitment as flag carrier to promote Indonesian tourism.

Malik said: “The UK has the world’s most exciting football league, the finest fashion and shopping anywhere, great history and culture and the world’s best education.

“The UK is surprisingly affordable, and it’s easier to get to than ever before thanks to Garuda Indonesia’s excellent new flight from Jakarta to London.”

Garuda Indonesia started to serve the flight to UK since 2014, as a strategic effort for the airline to strengthen its position as global player, as well as to implement the national commitment to promote Indonesian tourism worldwide.