Adara recently opened a new European headquarters in Dublin

Adara has announced rapid momentum for its recent Europe expansion. 

Having announced its first European partner in April, Adara now has a total of 24 travel companies on its fast-growing list of European data partners, including three of Europe’s largest online travel agencies and a leading travel distributor, as well as prominent airlines, hotel companies, ground transport and travel activity specialists. 

Adara also tapped Yahoo! veteran Ann Reilly as vice president, international sales. 

Reilly will lead Adara’s sales team in Europe, Middle East, Africa and other international markets. 

An expert in digital advertising, Reilly has extensive sales management experience in international settings. 

She most recently served as a commercial director for Yahoo! EMEA in Barcelona, where she created and executed the European sales strategy and vision for Yahoo!’s mid-market search and display advertising teams.

Tobias Wessels, Adara vice president, Europe, has spearheaded Adara’s partner expansion throughout the region.

Wessels will drive future partnerships across Europe, Middle East and Africa and manage Adara’s international headquarters in Dublin, Ireland.

Adara collects first-party data directly from more than 65 of the world’s top travel companies. 

Data partners unlock revenues by making their website data available in real-time to Adara. 

Advertisers utilise Adara’s platform to access search, booking and loyalty data captured from their own websites, and from across the global travel industry, for executing digital campaigns pinpointing travellers who are planning and booking trips. 

“Adara is experiencing significant growth in Europe,” said Layton Han, Adara’s chief executive.

“We attribute this momentum to our innovative approach to data-driven marketing and our track record in helping travel companies turn data into new revenue streams. 

We’re making big data available to digital advertisers in a way it’s never been available before.”

Leading European travel companies that have joined Adara’s fast-growing list of partners include National Express Group, National Rail Enquiries, STA Travel, and HostelBookers.

Breaking Travel News recently caught up with Adara vice president Tobias Wessels in London. Take a look, here.