Europcar the leader in car hire services in Europe for leisure and business users, has reported a significant increase in its social media awareness as a result of its innovative Caraoke competition. The Europcar Caraoke Competition, which ran from the end of July 2012 to late August was a huge success, running across both YouTube and Facebook, encouraging consumers to show off their star quality in a bid to find the UK’s best in-car karaoke performer.
With weekly prizes up for grabs and a grand prize of a Fiat 500, 148 videos were submitted which were watched by 79,578 members of the public via YouTube, as Europcar tapped into the consumer appetite for TV talent shows. The winner, David Sodergren of Edinburgh was chosen, based on hundreds of votes by the general public on the Europcar Facebook page.
Commenting on the success of the competition, Ken McCall, Managing Director, Europcar UK Group said: “We are absolutely delighted for our winner, David, and want to thank everyone who took part in this very successful competition. It was another example of Europcar’s focus on engaging with consumers, using social media to create a buzz around our brand by reaching out to a new audience. We had a 33% increase in Facebook ‘likes’ equating to a quarter of a million additional reach since the start of the competition so we’re very pleased with the results achieved.
“As market leader, Europcar continues to look at new ways to communicate with our customers. We continue to harness the power of social media to raise brand awareness and encourage consumers to explore Europcar’s innovative range of car hire services.”