and Choice Hotels International, Inc. today announced the worldwide lodging franchisor`s selection of Travelweb as a preferred online distributor of the company`s eight hotel brands.
Travelweb`s seamless distribution network enables efficient and effective allotment of hotel inventory while increasing visibility of Choice Hotels` Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn brands on the Web.
“Travelweb`s merchant program represents a significant benefit to our franchisee owners and their guests,” said Wayne Wielgus, Choice Hotels` senior vice president, marketing. “Franchisees benefit from broader distribution and the yield and revenue management capabilities Travelweb provides, as well as cost efficiencies that include elimination of GDS transaction fees. Travelers benefit too, from real-time access to rooms, rates, and reservations direct from each property.”
“Choice Hotels` decision to team with Travelweb clearly demonstrates that hotels are looking for a supplier-friendly merchant model that allows properties to really manage the allocation of their rooms and rates,” said Jaynne Allison, acting chief operating officer of Travelweb LLC. “The addition of the Choice Hotels brands moves Travelweb closer to becoming the largest online lodging distributor of net-rate inventories.”
and its franchisees join the more than 8,000 hotels that are reaping the benefits of Travelweb`s industry-leading, seamless, net-rate distribution network that benefits both the hotels and their customers. Travelweb`s network enables hotel properties to offer consumers up-to-the-minute discounted hotel rooms directly from their central reservations system (CRS) and to dynamically allocate inventory in real time to enhance yield and revenue management.
Related stories on ITN:
(12/05/2003) Hotels Sign on with Travelweb at Record Pace
(17/01/2003) OneTravel Joins Travelweb as an Affiliate Partner