American Airlines announced today that its popular Web site, AA.com , has experienced a tremendous increase in traffic during the past few months.
In January, AA.com received more than one million daily visits on two consecutive days, exceeding the site`s previous business day average of over 650,000 visits.
American Airlines attributes AA.com`s record-breaking success to such site enhancements as the new online AAdvantage(R) award-booking feature and Net SAAver & Special Offers(SM), the one-stop travel section offering great deals and more. In addition, more customers are signing up to receive personalized e-mail products, AAirmail(SM) and AAdvantage eSummary, as well as the general Net SAAver Fares(R) product.
“Our increasing traffic indicates that travelers find AA.com to be a great place to do business with American Airlines,” said John Samuel, vice president-Customer Technology for American. “We encourage all of our customers to frequently check AA.com for the best fares and the latest airline news, airport updates and security procedures.”