Etihad rolls out TV commercial

14th May 2007

Etihad Airways’ global brand will soon be seen flying across many of the world’s leading television networks as the Abu Dhabi-based airline launches its first international TV commercial.
The commercial will be screened from mid-May in many of the airline’s top international markets including Australia, the Middle East and Europe. It was filmed entirely in the UAE in a variety of locations including Abu Dhabi airport and on board one of the airline’s Airbus A340-500 aircraft.

A special premiere of the commercial was shown to Etihad staff at Abu Dhabi’s Emirates Palace hotel, on Monday (7 May) evening which was attended by Etihad Airways’ chairman, HH Sheikh Ahmed bin Saif Al Nahyan and chief executive, James Hogan.

Peter Baumgartner, Etihad Airways’ executive vice president marketing and product, said: “The commercial is an important milestone for Etihad Airways because it will build brand awareness across so many key markets. It will also enable new customers to view Etihad’s award-winning in-flight product and the growing destinations flown by the airline.”

The commercial was written by global advertising agency TBWA, and directed by Jim Wheedon from London-based Bare Films who has worked on several world-renowned projects including the movie smash hit “Gladiator”.

Andrew Ward, EVP at TBWA, said: “In order for Etihad to achieve its global ambitions the airline has used the services of the advertising industry’s top professionals to produce the commercial. The final product is highly sophisticated which will appeal to business and leisure travellers throughout the world.”


Sponsored links

Abu Dhabi

Log on to VLM Abu Dhabi if you are looking for one of the
Internet’s most comprehensive directory of

href="" target="_top">

hotels in Abu
including a rich visual library of photo galleries,
virtual tours and videos. Very Last Minute Abu Dhabi allows you
to get in touch with the hotels directly - no middle man.


Virtual Abu

Virtual Abu Dhabi allows you to experience the magic of Abu Dhabi
without leaving your desk. The website uses rich media and includes 22
videos and 376 virtual tours.


Abu Dhabi

Checkout Flights 2 Abu Dhabi if you want to find out how you can
fly to Abu
from anywhere in the world. Flights 2 The World is a
leading supplier of flight data, include real-time flight information
allowing you to check delays on any commercial flight, also the airport
codes for every airport making booking flights easy.



Abu Dhabi

Log on to Abu Dhabi Up if you want to find a portal where you
supply the content. This rich media portal for Abu Dhabi allows
you to tell the world what the top destinations and resorts are really
like, share your holiday experience with anyone worldwide, or just find
out what a destination is really like before your visit.




Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation