David Cerino has joined Farelogix as
chief
marketing and product officer.Cerino
will
play an instrumental role as Farelogix pursues its quest to provide
travel
agencies with unprecedented distribution flexibility and control for
buying,
selling and managing travel related services.  In his new role, Cerino
will
be responsible for developing and leading the execution of the company’s
global marketing and product strategy. Cerino has tremendous expertise
in
the travel industry, having held senior executive positions with Orbitz,
the
world’s third largest travel Web site; and Amadeus Global Travel
Distribution, the largest worldwide travel reservation system.

“David has an outstanding reputation for creating industry-changing
business
models that drive success in the travel industry. He knows the industry
and
all of its intricacies. Having him join our growing team is a tremendous
reinforcement of Farelogix’s leadership and recognizes our potential in
the
evolving market we serve,” said Jim Davidson, president and CEO of
Farelogix. “Through his experience at Orbitz, he gained an in-depth
understanding of how critical industry economics are to new operating
models, and what today’s customers truly need. With his exposure to
legacy
and Internet-based as well as agency and corporate distribution
strategies,
David is ideally suited to implement our go-to-market strategy.  He will
help us realize our overall vision of becoming the leader in providing
independent, value-based distribution software and solutions.”

“Our focus is to get the message out there that Farelogix enables travel
companies to leverage various booking channels to maximize their cost
savings, revenue generation and operational efficiency through
streamlined
access to many content sources,” said Cerino. “Travel agencies and
travel
suppliers need to focus on how to better control their distribution
channels, and Farelogix can help them do just that. Farelogix is
committed
to its customers, has a business model that provides value, and has a
proven
and independent technology. We should be the first place that businesses
go
for access to total content and control of their business.”
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