has launched a new website which contains 6,000 web pages in total in English, Chinese and Japanese, with improved content and site navigation. Following the English version, the Chinese and Japanese versions will be launched in the first quarter of
2005.A “Find Your Shangri-La” contest celebrates this largest scale revamp
in the group’s history. From 1 February to 31 March 2005, all
reservations booked online and utilised during the month of March, will
automatically be entered. Fifty winners per week, a total of 200
guests, will be selected at random to receive a complimentary room for
their entire stay at any Shangri-La hotel or resort.
In a first for an Asia-based hotel company, its dynamic packaging,
” Shangri-La Vacations”, allows online customers to customise and
choose from travel services such as flights, car rentals,
destination activities, and accommodation packages including a stay at
a Shangri-La property ? all in one convenient online location.
Initially this service will only be available to residents of the US and
A new web booking engine, with photos and virtual tours, makes it
easier for bookers to compare rates and room types, and make changes
on dates, rates and personal preferences directly online. The stay
details for members of Golden Circle, Shangri-La’s guest recognition
programme, are automatically updated on their profiles.
The new CHI Spas page features the overview, philosophy and visuals
of Shangri-La’s first luxury spa brand. CHI’s signature therapies are
based on the five elements of metal, water, wood, fire and earth.
Visitors can identify their own personal element sign and associated
characteristics by answering a few simple questions online.
“Destination Information” is now available on each hotel’s web
page, featuring five days’ weather forecast as well as “Quick Facts”
including currency converter, language, time zone, measure,
electricity, plug type and mobile phone system.
On the new “Shangri-La Careers” page, hotels can post their
vacant positions and job seekers can submit online their
resumes and applications.
“We have made it easy, fun and informative for our customers to
explore Shangri-La and make bookings efficiently and flexibly,”
said Michael Leong, director of corporate e-business of Shangri-La
Hotels and Resorts. “The expansion of our online features and
services demonstrates Shangri-La’s commitment to providing the finest
in Asian hospitality and service as we continue to grow.”
The website revamping programme was carried out in February 2004 with
a series of customer focus group studies in Beijing, Tokyo, Singapore
and Hong Kong. This feedback resulted in the full-scale
upgrading and development of the website’s functions and appearance.