Magic Travel Group and Crystal Italy Web Sites Use Sell-it Package

12th Feb 2004

The Magic Travel Group and Crystal Italy web sites are using RWA‘s Sell-It Package product to provide powerful online browsing and booking facilities for the site visitors.
Sell-It Package
receives product inventory and pricing for each brand from the Specialist Holidays Group (SHG) ATOP reservation system, combines it with existing brochure content and provides visitors to the Magic Travel Group and Crystal Italy web sites with a natural and easy way of browsing and booking available holiday offers.

Commenting on this announcement, Mark Bradbury, Director of Business Development at RWA stated, “We have been working with the Specialist Holidays Group (SHG) to provide them with online browsing and booking for their Sun products. The Magic Travel Group and Crystal Italy web sites are now two further examples of the way in which our Sell-It Suite products can be used to provide easy-to-use, compelling browsing and booking capabilities for existing web sites.”

The two web sites can be found at: and


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