Rotana has launched a brand new mobile app which enables browsing and booking on the go, catering to the rapidly expanding number of guests using smartphones to explore available hospitality options.

The Rotana Mobile App allows potential guests instant access to 44 operating Rotana hotels across 26 cities in the Middle East and Africa.

Guests can browse through information on available accommodation, dining, entertainment and recreation options as well as meetings and events, in addition to being able to make real time bookings.

The new app also allows potential guests the ability to “click to call” a live customer service agent via voice or video, over WiFi or 3G, making Rotana the first hotel management in the Middle East to pilot video-enabled customer service through a mobile app.

Guests can also access a range of other convenience-boosting services such as pre-arrival arrangements, concierge services, express check-out and the ability to view bills on the go.

Easing the booking process for the end user, the Rotana App features an online booking capability that interfaces with Rotana’s Central Reservation System, allowing guests the ability to easily obtain the best available rates across the 44 Mobile App-enabled Rotana hotels and resorts. 

“With the new Rotana App, we’ve used technology to push our business boundaries, to ensure innovation and efficiency across each of our hotels and destinations, and meet the evolving needs of our guests,” said Samir Abi Frem, corporate vice president - information technology.

“Smartphone users are attached to their devices and across all sectors we are noticing a huge appetite for apps that help save time, offer instant access to information and the ability to take action.

“From 2010 to 2011, the number of mobile retail apps increased by 350 per cent.

“Moreover, nine out of ten mobile searches lead to action, over half of which lead to purchase.”

The new app also offers guests useful destination information to enable them to better plan their trips.