As Saudi Arabia’s tourism sector continues to accelerate, the Kingdom is further strengthening its position as a leading global destination, with an ambitious target of attracting 150 million tourists by 2030. In step with this momentum, Edge Riyadh Al Rabie, the latest hotel under the “Edge by Rotana” brand, is now officially open, introducing a contemporary hospitality address designed for the pace and expectations of modern Riyadh. Located in the lively Al Rabie district, the hotel brings together contemporary design and the warmth of Arabian hospitality to create a seamless stay experience for both business and leisure travellers. The property features 71 modern rooms and suites, thoughtfully designed to balance comfort, style, and functionality.

In this pre-FHS World 2025 interview, Eddy Tannous, Chief Operating Officer at Rotana, reflects on the industry’s transformation from real estate-driven investment to experience-led value creation, where brand strength, operational agility, and technology define success. He identifies people, technology, and sustainability as the three forces shaping hospitality’s future, emphasising Rotana’s focus on leadership development, digital innovation through AI-powered Rotana.com, and eco-conscious partnerships with Ecolab and Stella Hospitality. At FHS World 2025 in Dubai, Tannous will speak on rebuilding the hospitality workforce, highlighting how empowering people and fostering belonging drive long-term excellence. He looks forward to connecting with peers and exchanging ideas that fuel innovation and responsible growth across the region.

Rotana, the Middle East’s leading hospitality management company, has announced the appointment of Ghassan Dalal as Country General Manager for Iraq & Turkey, in addition to his continuing role as General Manager of Babylon Rotana, Baghdad. The move reflects Rotana’s commitment to building leadership depth in markets central to its regional growth strategy, as Iraq and Turkey emerge as focal points for tourism investment and long-term hospitality demand.

Rotana, one of the region’s leading hotel management companies, has launched its fully reimagined rotana.com, elevating the guest booking experience through AI-driven journeys and mobile-first design. This transformation is part of Rotana’s broader digital strategy aimed at strengthening direct booking channels and deepening guest engagement through data-driven insight.

Rotana are glad to announce the signing of a franchise agreement with Nubia Sharm for Touristic Projects for the rebranding and expansion of Sea Beach Hotel, Edge in Egypt. The agreement forms part of Rotana’s ambitious goal to launch 30 Edge by Rotana properties by 2027. Launched in 2023, the brand is a collection of independent properties that retain their unique identity while leveraging Rotana’s extensive network, advanced systems, and world-class hospitality standards.

Rotana is proud to announce the signing of Mogadishu Rotana, the first luxury hotel development in Somalia, in partnership with Riverside Holding. Set for completion in 2026, the five-star property will feature 321 keys, comprising 261 guest rooms and 60 hotel apartments, while amenities will include a fitness center, spa, multiple dining options, event facilities and retail spaces. Developed to set new standards in the country, the hotel’s design combines modern sophistication with local cultural influences, making it a flagship of Mogadishu’s revitalisation.