Rotana are glad to announce the signing of a franchise agreement with Nubia Sharm for Touristic Projects for the rebranding and expansion of Sea Beach Hotel, Edge in Egypt. The agreement forms part of Rotana’s ambitious goal to launch 30 Edge by Rotana properties by 2027. Launched in 2023, the brand is a collection of independent properties that retain their unique identity while leveraging Rotana’s extensive network, advanced systems, and world-class hospitality standards.

Rotana is proud to announce the signing of Mogadishu Rotana, the first luxury hotel development in Somalia, in partnership with Riverside Holding. Set for completion in 2026, the five-star property will feature 321 keys, comprising 261 guest rooms and 60 hotel apartments, while amenities will include a fitness center, spa, multiple dining options, event facilities and retail spaces. Developed to set new standards in the country, the hotel’s design combines modern sophistication with local cultural influences, making it a flagship of Mogadishu’s revitalisation.

Rotana, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe, and Türkiye (MENAT), unveils its ambitious regional and international expansion plans at the World Travel Market (WTM) London today. Driving the group’s global expansion is the development of 43 new properties in 24 cities in the Middle East, Africa, Europe, and Türkiye. The new properties will add 9,049 rooms to Rotana’s inventory, taking its total keys to 30,301 globally.

Rotana has announced the opening of Palma Bay Rotana Resort, in New Alamein, Egypt. Joining Grand Rotana Resort & Spa in Sharm El Sheikh, the property will bring Rotana’s total footprint in the country to 702 keys. Perfectly positioned at Marina 5, the premier four-star resort delivers an unmatched hospitality experience, marrying elegance with the exceptional quality synonymous with one of the Middle East’s leading hospitality brands. With its coveted seaside location, Palma Bay Rotana offers premium services and modern accommodation options, for all travellers.

In a dynamic world where technology is rapidly advancing, the hospitality industry is at the precipice of a transformative era. Embracing innovative technologies promises to elevate guest experiences, empower hospitality employees, and streamline operations.

Alain Aboukhater has been promoted to director of marketing and communications at Al Bandar Rotana & Al Bandar Arjaan by Rotana. Aboukhater joined Rotana in 2019 as an e-commerce executive, overseeing operations within the Al Bandar and Centro Sharjah cluster, later being promoted to marketing manager.