Asia Pacific grows in importance for revamped Sofitel

Asia Pacific grows in importance for revamped Sofitel

Sofitel has continued to strengthen its presence in Asia Pacific over the last year with the opening of four new hotels in key regional markets.

These include the Sofitel Mumbai BKC, Sofitel Auckland Viaduct, Sofitel Bangkok Sukhumvit and the first Sofitel So in Asia – Sofitel So Bangkok.

The new openings mark another milestone in Sofitel’s plans to be present in all of the world’s major cities, with a target of 150 hotels by 2015.

Over the past five years, the group streamlined the number of Sofitel branded properties across the world; going from 204 in 2006 to over 120 in 2012, setting new luxury benchmarks and creating a new brand mandate for quality of service, design, gastronomy and culture.

With a brand blueprint that combines French luxury with the essence of local tradition, Sofitel Luxury Hotels has created distinctive addresses in destinations across the world. 

“Sofitel Luxury Hotels is renowned around the world for its blend of French luxury elegance with the very best of local cultures.

“Sofitel went through a major repositioning from 2007-2010 and over the last two years, our focus was really to increase the value of the brand.

“We have signed 30 new management agreements in the last two years worldwide and are on track to have at least 150 properties in operation by 2015 in key capital cities and major tourist destinations,” said Markland Blaiklock, senior vice president, Sofitel Asia Pacific.