Door-to-door travel has long demanded integrating the air and ground travel worlds to provide a seamless booking experience.
Booking a flight to London Heathrow and then adding a bus connection to Bath on the same screen was previously not possible - but Amadeus and content aggregator AccesRail have now made this a reality.
Having committed to a multimodal travel future at the turn of the millennium, this partnership has evolved to now offer travel agencies one simple link to enrich their offer with over 18 rail and bus operators across 26 countries bookable on the same screen as air, via Amadeus’ Air-Rail Display.
This link also allows railways to broaden their reach in a key sales channel and increase revenues.
AccesRail’s growing content means travel agencies can offer Deutsche Bahn’ stand-alone services in Germany and National Express bus routes in the UK, in addition to popular routes such as London Heathrow-Bristol with Great Western Railway and Madrid-Barcelona with Spanish Renfe.
Thomas Drexler, director rail and ground travel at Amadeus, commented: “Amadeus and AccessRail laid the tracks for door-to-door travel nearly 20 years ago by introducing the first rail and bus options to the travel agency channel.
“Today, this partnership reinforces this commitment as travel agencies can compare and contrast 18 ground options with air for the same city-pair, offering travellers exponential choice and visibility throughout their journey to enhance their experience.”