Norwegian Cruise Line has revealed plans for The Norwegian Edge, a programme to introduce a new standard of excellence that encompasses the entire guest experience, from ship hardware to culinary enhancements and exclusive private destination developments.
The plan reflects a significant two-year $400 million investment by the company through 2017 and demonstrates the line’s commitment to exceptional quality and extraordinary experiences.
The centrepiece of the programme is an extensive ship refurbishment initiative that will elevate the experience on board the Norwegian fleet to this new standard.
“Norwegian has a long history of investing in its fleet to offer guests the latest and greatest innovations, but the investment to raise our ships to The Norwegian Edge standard of excellence takes it to new levels,” said Andy Stuart, Norwegian Cruise Line president and chief operating officer.
“The new standards of The Norwegian Edge programme will entice our guests to return again and again to ships that will look and feel as if they were just delivered, with all new menus and new dining experiences, visiting incredible exclusive destinations that reflect the quality finishes, amenities and outstanding service found across the Norwegian fleet.”
The Norwegian Edge programme seeks to create modern, relevant and delightful holiday experiences for guests at every turn - an approach that dovetails perfectly with the brand’s unique promise of freedom and flexibility, all which is showcased through Norwegian’s new marketing campaign, Feel Free.
The extensive ship revitalisation programme at the heart of The Norwegian Edge will completely transform many spaces on board nine of the fleet’s ships to reflect the premium look and feel of the line’s newest and most spectacular ships.
As the cruise line with the youngest fleet in North America, this extensive enhancement programme will offer much more than the traditional soft goods décor updates and serve to make the line’s ships into essentially new vessels.
The refurbishment programme began in October 2015 with a full refresh of Norwegian Epic.
Norwegian Gem followed in November, debuting significant enhancements including a complete makeover of Bliss Lounge; extensive interior refurbishments; refreshing of décor including new furniture and new flooring in all speciality restaurants and several complimentary outlets.
Throughout the course of the refurbishment programme, a total of seven additional ships will go into dry dock for both guest-facing and technical enhancements: Pride of America and Norwegian Sun in spring 2016; Norwegian Dawn in summer 2016; Norwegian Spirit, Norwegian Sky and Norwegian Pearl in winter 2017; and Norwegian Jade in spring 2017.
As the innovator of freedom and flexibility at sea with no set dining times and up to 28 dining options per vessel, Norwegian understands that dining is central to guests’ holiday experience.
Therefore, the line is continuing to expand investment in the on-board culinary programme, to create exceptional experiences, from gourmet meals to superb service.
New for 2016, all ships in Norwegian’s fleet now offer upgraded complimentary dining room menus and the addition of optional à la carte priced items in the main dining rooms, such as grilled lobster tails and surf and turf entrees, providing guests additional choices and tastes to create their ultimate dining experience.
Guests should also expect to see the expansion of popular existing partnerships with culinary experts for food and beverage outlets on board.
More details and specific information will be shared closer to each ship’s dry dock date.
Norwegian has further expanded plans for the line’s privately-owned destinations including the development of the Caribbean’s premier resort-style experience at Harvest Caye, Belize.
This spectacular resort-style port of call will feature an expansive pool, exclusive beach, shallow lagoon for water sports, private luxury cabanas and many more exciting features, all in the richest ecosystems in the region with a diversity of flora and fauna that is core to the Harvest Caye experience.
Considerable new features are also in store for the line’s private Bahamian island, Great Stirrup Cay.
The island was recently enhanced in 2014 and will debut several new offerings and high quality amenities for guests by spring 2017.
Specific details will be announced later this year, and guests should expect to find experiences on the island that complement those found on board Norwegian’s ships, including private spaces, luxury relaxation areas, multiple food and beverage outlets and interactive activities.
Norwegian Cruise Line’s fleet features 14 purpose-built ships, including the recently launched Norwegian Escape.