Simple, better, quicker, accurate: these are the hallmarks of the best online shopping experiences for travellers when it comes to booking a flight. 

And now customers of Air Canada have all of these features in a new and improved booking experience, powered by digital solutions from global travel technology company, Amadeus.

Air Canada, the largest provider in the Canadian market, recently unveiled the all-new aircanada.com featuring a new, responsive design, improved booking flow and enhanced search options for travellers.

Amadeus’ technology will support the airline’s strategy of continued innovation and enhancement of its online retail channel. 

“Our vision was to give Air Canada customers the best online shopping experience possible while also advancing our future-focus on continued global expansion.

“Amadeus’ technology and expertise brought that vision to reality.

“Working in close partnership with Amadeus, this latest initiative gives us the technology foundation to deliver a best-in-class digital experience and will allow us to continue to grow and serve more travellers worldwide,” said Lise Fournel, chief information officer, Air Canada.

Via aircanada.com, consumers can quickly find the flights, fares and services that best meet their needs, while opening up new selling opportunities for the airline. 

Future website enhancements include additional languages and editions, new mobile features and search functionality based on attributes beyond just date and destination.

“Amadeus is enabling Air Canada to deliver on its strategy through a range of digital solutions.

“We are excited to enable this evolution of a personalised, engaging shopping experience for its customers.

“Our partnership with Air Canada is a testament to the value and services we are committed to delivering to airlines around the world,” said Ilia Kostov, chief commercial officer, airline IT, Amadeus North America.

Among the Amadeus technology solutions is the Amadeus e-Retail platform, the world’s most widely-used airline Internet booking engine offering a best-in-class user interface and customer experience.

The online airline booking system is a fully customisable solution utilising the most advanced technology available.

Amadeus e-Retail powers more than 260 websites for over 100 airlines in more than 110 countries around the world.