Accorhotels.com, the multi-brand reservation website for Accor Hotels, has continued its development and its adaptation towards high-growth markets.

Now available in Arabic, the website offers a choice of 31 geo-localised versions and 16 languages.

These include sites in English, French, German, Dutch, Spanish, Japanese, Italian, Portuguese, Brazilian-Portuguese, Korean, Chinese, Turkish, Indonesian, Russian, Polish, and, newly, Arabic.

“Accor is firmly strengthening and investing in its digital strategy to create a permanent, direct and interactive guest relationship.

“Accorhotels.com is the spearhead of our digital ecosystem.

“By launching the Arabic version, Accor reiterates its position as a leader in terms of innovation,” explained Jean-Luc Chrétien, Accor executive vice president, sales, distribution and loyalty.

Middle East and Kingdom of Saudi Arabia are important outbound market for Accor which is leader in the region and has a strong expansion plan in the pipeline.

This underlined the need to develop an Arabic website in order to be closer to its Arabic speaking guests and strengthen intra-regional ties in this region.

Arabic is the fifth most used language in the world and an official language in more than 20 countries with approximately 422 million speakers, according to figures from UNESCO.

By creating an Arabic version of Accorhotels.com, Accor reaches this major market with numerous business opportunities for the domestic and the outbound market.

Indeed, according to the World Tourism Organisation, outbound travel from the Middle East has more than quadrupled in the last twenty years.